Lactation support is one of the most prominent promoters of successful breastfeeding, as it provides guidelines, education, and encouragement to a mother. It consists of help from lactation consultants, health providers, and support groups on issues such as latching, milk supply, and pain. The lactation consultants provide individualized advice regarding proper techniques of breastfeeding, positions, and dealing with common problems that occur during breastfeeding. Support groups provide a community to share experiences and get emotional support. Proper lactation support keeps mothers informed and confident, therefore able to provide a positive breastfeeding experience with good health and well-being for mother and baby. It is the accessibility of resources and continual support that paves the way for long-term success.